I was lucky enough to be invited to the launch of the annual #Premvembercampaign with Tiny Life as part of the premature babies charities 30th anniversary celebrations. The Premvember campaign runs from the 1st – 30th of November, where people can host their own tea parties or events to raise money and awareness for such a great cause.
The setting for the launch was in Malmaison hotel in Belfast, in an intimate room with around 25 guests. Joanna Gardiner CEO of a Elave Skincare, hosted the launch along with Alison McNulty the Chief Executive of Tiny Life. Alison McNulty from Tiny Life told us that 30 years ago, 70% of premature babies didn’t make it, today around 88% survive and Tiny Life provides vital research to give these babies the best start in life.They wanted to join forces with a brand that would work well with their charity and at the same time ,Joanna Gardiner was looking into Tiny Life to see how they could collaborate in a joint effort to raise awareness, so they partnered with the Alave Skincare range. Elave are now the only baby products that have been approved for premature babies by Tiny Life.
Amongst the guests invited were two premature babies who have had help from Tiny Life, and we were all delighted to hear their stories and see how they are thriving. It really bring it back home what an amazing job they do in the support and development for both families and children.
In recent years there has been an increase in baby eczema in Northern Ireland. My daughter who along with many allergies and asthma has eczema. I have used many many products over the last four years to treat her skin along with antibiotics and hydrocortisone creams, but in the last few weeks I have had the opportunity to use the Elave products and I am delighted that this product has been brought to my attention. The use of the three daily products, the sensitive baby shampoo, the sensitive baby bath, and the sensitive baby cream have already started to take effect on her skin and has improved her overall dryness.
I intend to keep using these creams and products so that I can get a full understanding of the long-term use of the sensitive baby range.
My thoughts on the day were that it was great to see Elave, an Irish pharmaceutical company, working together with one of Northern Irelands most notable children’s charities. The atmosphere was lovely, the company was great and the cause was even better. I’m looking forward in the next month or 2 to work along with Alison McNultyfrom Tiny Life in running a charity day at my salon for #Premvember. What an amazing cause, we should allget involved.