The BFW team have lots of treats and tricks up their stylish sleeves including a super-cool edgy car park show in Victoria Square on Wednesday 13 October, where every audience member will be front row view on a steel runway, which will snake its way around the car park. We've always thought the car park in Victoria Square would be an awesome location for a club night (think the club scene in Blade - minus the vampires!) but we salute the BFW gals for adding a fashion edge and featuring the stores in shopping heaven above in Victoria Square in a stylish bad-ass show below. We love it!

As if this killer opening show wasn't enough - the shows move to a dedicated new space at the Europa FASHIONWEEK centre in Glengall Street where a night of designer shows follows, with Una Rodden and Alan Beattie among those showcasing, as well as the region's top boutiques such as Silk in Newry, SarahJane in Magherfelt, The Boudoir Dungannon and Candy Plum in Hillsborough.

The high street night on Thursday 15 October will showcase a mixture of stores - from French Connection, Karen Millen and Lipsy,Wonderbra, Exhibit, M&S and Hot Diamonds. The wonderful catwalk finale on Saturday 16th will feature a ‘Love it Light' student design competition sponsored by Diet Coke as well as a selecion from Westfield Castlecourt stores including Dorothy Perkins, New Look and Miss Selfridge.

FASHIONWEEK will add to its master class series with a model industry master class including top experts from the industry in Ireland as well as special guest, stylist Grace Woodward, who is a judge on popular TV show Britain's Next Top Model.

Taking place on Saturday 16 October, this one day course will allow participants to walk away with a portfolio shots by top fashion photographer Khara Pringle as well as learning about how to get on in the industry - how to pose, how to walk, how to manage portfolios and how to stand out at castings. One lucky girl on the day will be chosen to model in the finale show, giving her a once in a lifetime opportunity to kick start their career. But all bookings include a ticket to the finale show, so everyone will get to soak up the atmosphere.

Rounding off the schedule is the now popular Style Sunday event, which will take place in James Street South restaurant on Sunday 17 October and in support of charity Mencap. The chic event which is sponsored by Vodafone will see style experts including designer Una Rodden and stylist Stephen Mageean from Cruise in Victoria Square will team up with make up artist Paddy McGurgan and experts from Boots who are the beauty partner for the five day event who, between them, will take an up close and personal look at the trends for the season between courses. They'll also take questions and are available for one-to-one sessions on the day. Bookings for this three course luncheon by Great British Menu chef Niall McKenna can be made directly at the restaurant on 02890434310

Speaking at the launch, sponsor Karen Anderson from West Coast Cooler said: "Our association with FASHIONWEEK is now in its fifth year, proving that the event is a perfect match for the West Coast Cooler brand. We are delighted to be involved in the partnership which continues evolving and growing from strength to strength as demonstrated by the ever-varied and even more exciting schedule this season! And with a refreshing West Coast Cooler to start the shows, audience members at any of the events over the five days will not be disappointed - it's the perfect accessory to this fabulous fashion event!"

The full show schedule, design competition and master class information are available online at www.belfastfashionweek.com along with details of this season's trends plus links to all participant retailers and sponsors. Catwalk tickets, which cost £12.00, are available from the Belfast Welcome Centre on 02890246609 or via the website. Ticket price includes a fabulous Boots goodie bag and a refreshing West Coast Cooler. ID may be required if audience members look under 18.