By Katrina Doran.

Marshes Shopping Centre in Dundalk are launching their Autumn/Winter collection with an event that is simply Jeanius!

Marshes will have a high-tech 3D Body Scanner to provide shoppers with a print-out confirming their body shape. A custom-built changing facility - 'The Hub' - will house the scanner and provide a welcome reception area for participants.

Using 3D body scanning technology, Marshes stylist/resident Dr Denim Caroline McIlroy, will advise participants on the style of denim jeans they should be wearing to suit their shape. You will then have the opportunity to try on a pair of flattering jeans from one of the retailers within Marshes. Caroline will also advise on the complete look - highlighting additional clothing and accessories to compliment your frame. The Denim Surgery will be in the retail scheme, 14th, 15th and 16th October.

Friday 14th October will see a VIP Scanning event, from 6 - 9pm featuring entertainment and a cocktail reception. 25 guests + one, will be invited via Marshes Facebook to attend, so click here and like their page now!

Saturday 15th (10am - 5pm) and Sunday 16th October (1pm - 5pm) will be open to all, simply book an appointment with the Jeanius girls at The Hub reception and get the look of the season - Denim Warrior!

Style Note! This day last week the Sugahfix gals were on a mountain top in Dundalk shooting the new Autumn Winter 2011 collection for the Marshes Shopping Centre and this fantastic (even if we do say so ourselves!) shot of Style Academy model Hollie Keegan is just one of the images from the day. We love it!

Photo credits: Jeans 32.99E from New Look, Navajo print poncho 53E from River Island, gold woven top 14E from Pennys, Ring 5.85E from New Look, Necklaces 3E each from Pennys, Ankle Boots 53.50E from River Island all at Marshes Shopping Centre, Dundalk.

Photography by Jessica Weber

Creative Direction and Styling by Katrina Doran for Sugahfix.com

Model: Hollie Keegan at Style Academy

Hair by Lee Stinton

Make-up by Sinead Eagan

Styling assistant - Claire Toner for Sugahfix.com