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Opening Night of West Coast Cooler FASHION WEEK AW10 |
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Wednesday, 27 October 2010 21:04 |
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 By Katrina Doran.
The opening night of West Coast Cooler FASHIONWEEK's autumn/winter show schedule kicked off with one of the coolest fashion shows settings we've witnessed in Northern Ireland. Fashion went underground with Victoria Square's showcase taking place in the lower level of its own carpark for an urban-chic location.
House of Fraser opened the show with the latest autumn/winter looks, including a collection from the recently relaunched, iconic fashion house Biba. Global brands including Reiss, Ted Baker (pictured left) and Vivienne Westwood at Cruise also showcased glamorous pieces while Urban Outfitters, Pepe Jeans, Exhibit and Pull and Bear highlighted the best in casual looks for this winter.
Lindsey Loughlin from Victoria Square said: "Huge trends like faux fur, leathers, romance, winter military and the new flare have really wowed the crowds and QPark's unique venue really helped create a cool, urban environment. The great thing about FASHIONWEEK is that everything seen on the catwalk is available in store right now. The event showcases accessible fashion which is relevant to Victoria Square shoppers who come here for the great brands and stores which suit a wide range of shoppers' budgets."
Many people stayed on in the centre after the show, which was opened late to allow guests to shop for items they spotted on the catwalk and pick up those must-have items straight off the runway.
Photography by Jessica Weber for Sugahfix.com.
Click on any of the images below to open up full screen and click through my clicking the top right-hand side of each image.
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