Your fave online guide to fashion, beauty, entertainment and style is now award-winning!!!

Sugahfix.com picked up a prestigious win at the CIPR Press & Broadcast Awards as category winner- Specialist Digital Innovation of the Year.

The Specialist category was defined as strong editorial/commentary appealing to a targeted audience so we're super pleased our female-focused content has been recognised by such an esteemed awards as CIPR Press and Broadcast.

We're beyond pleased with the win and we were even more chuffed when we realised we'd passed a devilishly clever little test by one of the judges. Check out what the judges had to say....

Category winner, Specialist Digital Innovation of the Year
Sugahfix.com

This year's winner came to the attention of the judges a year ago and received a special commendation for its lively and innovative site that provides a unique service to people in Northern Ireland interested in fashion. But in competition with major news websites, this niche market product fell just outside the winning criteria.

This year there are two categories and although that was not enough in itself to award the Specialist Digital Innovation of the Year to them, the improvements in the site with their links to social networking sites like Facebook and Twitter along with the expansion of the content, services to readers and the doubling of its reach during the year makes them a clear winner.

One judge makes no apology for sending a little test to several fashion websites asking for help to track down a particular dress to wear at her daughter's wedding, wondering if she would get any responses. In fact she got two from the winner, one within minutes helpful and friendly email within 24 hours from Katrina Doran, written at 10.32pm no doubt after a hard day's work. The judge is still waiting for a reply from another site in the specialist category. 

In addition to providing a brilliant service for people, mainly women, hungry for information and expert advice on fashion the winner seems to have created an online community for like-minded people, mainly women, and given social networking something of a turbo boost. For those achievements, the winner is Sugahfix.com.

How cool is that?!!! :)