The grand final of the Appletiser Miss Northern Ireland contest will be held at the Europa Grand Ballroom on Monday 13th June 2011.

Twenty three finalists will battle for the coveted Miss Northern Ireland crown at the glamorous event which will be hosted by former Miss Northern Ireland Zoe Salmon - alongside UTV & U105 presenter Frank Mitchell.

The event welcomes a new element this year as it features a stylish Appletiser StyleFIX fashion show to complement the pageant element of the evening and it will showcase an array of fashion and accessories from fashion sponsor THE OUTLET.

Siobhan McKeown, Marketing Manager at The OUTLET added: "The OUTLET is delighted to be the official fashion sponsor of Miss Northern Ireland 2011. It is the first time we have been involved with Miss Northern Ireland and we look forward to working with Alison on the 25th anniversary."

Fashion stylist Eve Brannon styled the finalists in this season's hottest trends including colour blocking, stripes and the little white dress - all from stores at The OUTLET village, Banbridge.

Event organiser Alison Campbell has a daunting task ahead of her when she, along with the other judges, will choose one lucky girl to take over the crown from current Miss Northern Ireland Lori Moore.

She said: "We need someone who has that extra special quality, the 'je ne sais quoi', as it takes more than good looks to be a successful Miss Northern Ireland. The winner will need to carry out an extensive range of modelling and promotional assignments and be free to travel to the Miss World final later this year.

It takes great stamina, commitment and confidence to carry off the title, and Lori has been a wonderful ambassador this year. She has taken the role on with charm and determination, culminating in her winning the title of Miss World Sport in China, beating off stiff competition from the other 112 world finalists."

Top: The 23 Miss NI finalists all wearing this season's hottest trends from The OUTLET.

Top left: Finola Guianne (Belfast), Rebecca McGuire (Belfast), Lori Moore (Current Miss NI) & Kelly-Louise Flynn (Lisburn).

Right: Clara Anderson (Cookstown), Gemma Kennedy (Dungannon), Maurade Whitehouse (Coalisland) & Shaunagh Devlin (Magherafelt)

Bottom left: Judy McAllister (Ballymena), Sarah McQuillan (Dunloy) & Naomie Farrell (Ballymena)

Bottom right: Miss NI Lori Moore with Catherine McAteer.