By Katrina Doran
What is it about Apple products that makes even the technophobe female go a bit gooey? Apple products induce that same lustful feeling as a new pair of ‘just had to have them’ shoes combined with a warm in your tummy feeling if faced with the manic attention of a golden Labrador puppy. We just love ‘em!
Is it their clean, white pristineness? That cute little logo? Or is it the fact that Apple produce some of the sexiest designed products on the market? But at the heart of Apple products are some serious technology, which make them so intuitive to use.
MacBook® Air, the world’s thinnest notebook measures an unprecedented 0.16 inches at its thinnest point, while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks. We could go into all sorts of techi’ details about this utterly gorgeous piece of kit but the key issues here are: it’s so thin and light – you could slip it into your handbag if you needed to, it has an impressive five hours worth of battery time and it has really useful features like a backlit keyboard which makes it ideal for dimly lit environments such as airplanes, studios or conference halls, it even has a built-in ambient light sensor automatically adjusts the brightness of the keys as well as the display brightness – this thing practically knows what you’re thinking!
And of course we’re thinking we want our technology eco-friendly…. so Apple have responded with an energy efficient widescreen display, an aluminium enclosure, a material highly desired by recyclers; Apple’s first mercury-free LCD display with arsenic-free glass; as well as PVC-free internal cables.
In addition, MacBook Air consumes the least amount of power of any Mac, and its retail box, made primarily from 100 percent post-consumer recycled material, is 56 percent smaller by volume than the previously smallest MacBook packaging.
For more information check out www.apple.com